Personal Selling Strategy in an Effort to Increase the Number of Mudharabah Savings Customers at BMT Amanah Ummah Surabaya
DOI:
https://doi.org/10.58223/taamul.v2i1.56Keywords:
Personal Selling Strategy, Mudharabah Savings customersAbstract
Personal selling strategy strategy in increasing the number of mudharabah savings customers and to find out what factors were an obstacle when doing personal seling on mudharabah savings customers at BMT Amanah Ummah Surabaya. This type
of research is a qualitative research with a descriptive approach, using primary data, namely conducting observations, interviews with the head manager of BMT Amanah Ummah, and documentation. and through secondary data sources by obtaining
documents from BMT Amanah Ummah, checking the validity of this research data using a focus on testing the credibility of the data which is done by triangulation.
References
Al Arif, M. N. R. (2012). Lembaga Keuangan Syariah: Suatu Kajian Teoretis Praktis.
Assauri, S. (2014). Manajemen Pemasaran Dasar, Konsep dan Strategi (Cetakan ke). Jakarta: PT. Raja Grafindo Persada.
Dimas Hendika Wibowo, ‘’Analisis Strategi Pemasaran Untuk Meningkatkan Daya Saing UMKM’’ Jurnal Administrasi Bisnis, Volume 29, No 1,(2015),1
Tjiptono, F. (2008). Strategi Pemasaran Edisi 3. Yogyakarta: Andi, 24.
Indriantoro, N., & Supomo, B. (2002). Metodologi penelitian bisnis. Yogyakarta: Bpfe.
Irawati, M. (2017). Strategi pemasaran produk pembiayaan dalam pencapaian target di pt. bank muamalat, tbk kcp sm. raja medan (Doctoral dissertation, Universitas Islam Negeri Sumatera Utara).
Putri, B. R. T. (2017). Manajemen pemasaran. Denpasar: Universitas Udayana.
Ridha, S. I. (2018). Analisis Strategi Pemasaran Produk Baitul Mal At-Tamwil dalam Meningkatkan Keunggulan Kompetitif Menurut Prinsip Ekonomi Islam (Doctoral dissertation, UIN Ar-Raniry Banda Aceh).
Rahayu, R. S. (2020). Strategi Pemasaran Dalam Upaya Meningkatkan Jumlah Nasabah Tabungan Pada Bank Syariah Mandiri (Doctoral dissertation, UIN Ar-Raniry).
Sutisna, M. (2012). Perilaku Konsumen dan Komunikasi Pemasaran, Bandung: PT. Remaja Rusdakarya.
Victoria, A., Ardiyanto, D., Rodriquez, E. I. S., Gusdiyanto, H., Maslacha, H., Hutama, H. A., ... & Prasetyo, T. B. (2021). Metodologi Penelitian Kuantitatif, Kualitatif, dan Penelitian tindakan kelas dalam pendidikan olahraga.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Majid Abdul Majid, Muhammad Nuruddin
This work is licensed under a Creative Commons Attribution 4.0 International License.
